Honda Optimistis With Brio And CR-V


Honda With Brio And CR-V
Honda Optimistis With Brio And CR-V

Last year, Honda could only surrender to what happened to them from the severe floods in Thailand. Now they at least be able to smile with relief.Japanese manufacturers were initially find it hard to achieve the sales target of 70,000 units this year. However, since January - July 2012 sales of Honda in Indonesia has touched the figure 33 504 units, can breathe new Honda in recent months.

Honda helped with the Brio city car. Sale of Brio also been known to boost sales of Honda in Indonesia. In addition, Honda also rely on a Sport Utility Vehicle (SUV) All New CR-V that in the near future paving in Indonesia."We see recent months Honda has been recovery. Especially in the second half of existing products that awaited the new CR-V. Hopefully with this CR-V 70 thousand targets to be achieved until the end of the year," said Marketing & Aftersales Service Direcitor PT Honda Prospect Motor (HPM), Jonfis Fandy in Jakarta.

Optimism because Jonfis catapult All Honda CR-V is the latest product of the most anticipated Honda customers. "We are optimistic that the second half reached 70 thousand units. Moreover, there are products that awaited the New CR-V," sure Jonfis.According Jonfis car market position in Indonesia is not important. The important thing is how to achieve the specified targets.

"We are from April to June from normal, ranked for us is not important but what is important is how to reach 70 thousand units. Target 70 thousand was increased 5 percent from 2011," he said.

Meanwhile, to strengthen the network, the HMP will build 28 new dealers. Bringing the total to reach 116 Honda dealership in 2013.

"To increase sales we've been planning 28 new dealers, and targeting a total of 116 dealerships in 2013. With consumer expectations can be served well," lid Jonfis.

Honda Brio Start Production in Indonesia in 2013

Honda Brio Start Production in Indonesia in 2013
PT Honda Prospect Motor (HPM) to ensure the city car will begin producing Brio on factory Karachi Industrial Park, West Java, next year. By doing so, Honda can meet consumer demand for Honda Brio in Indonesia is quite high at this time.Hose a week after the launch of Brio in the country, Honda recorded bookings of 1,000 units.

Marketing & Aftersales Service Direcitor PT Honda Prospect Motor (HPM), Jonfis Fandy said the local content of the current city car Brio to 40 percent. In the future, that number will increase to 80 percent."Brio production in Indonesia next year. Local content production from 40 percent. And to 80 percent. Vendors already exists," said Jonfis.
Jonfis continued, Brio production will be moved to Honda's second plant in Karachi after the manufacturer was completed in 2014. Later a second plant will also produce MPV Honda Brio. "Brio 2014 MPV. Now being prepared," he said.Honda's second plant with a capacity of 120,000 units per year and is planned to start production in 2014. The establishment of the Honda plant is predicted to meet consumer demand for Honda in Indonesia to the fullest.

While Brio MPV, the vehicle developed specifically for the automotive market in ASEAN.

Honda's new plant is to cost Rp 3.1 trillion. Thus, eventually, total production of Honda cars in Indonesia 180 000 units per year.